BodyBuilding.com already had a well established user-base that had grown accustom to how to perform tasks and work within the existing experience. This meant that we needed to collaborate with the BodyBuilding.com team in a series of user empathy exercises using the established personas in defining an ideal experience that will cultivate growth, innovation, and loyalty without alienating existing users. This process helped set the foundation for what key problems the product needs to solve in order to be meaningful to all users.

After creating a clear vision and collaboratively sketching solutions, Drawbackwards started to make the concepts tangible with hi-fidelity designs. Within this process we were able to take the newly redesigned brand feel and define how everything worked together and explore the more nuanced details that make an experience delightful. Our goal was to design an interface that was modern with an intuitive user experience that promoted user loyalty with interactions such as assisted moments and strategically placed content and functionality.

In order to most effectively present the new concepts to stakeholders, Drawbackwards brought the static designs to life as a clickable prototype. In this, we were able to illustrate micro-interactions and show a near real-life experience of what it will be like to navigate and interact with the application from finding and performing available workouts to taking an assessment and getting expert curated plans to help users achieve their health and fitness goals.