Effective Prototyping De-risks Product Innovation
Product teams are pressured to produce tools, software and products at a rapid pace, and are measured by how quickly they bring product iterations to market, or how well a new product is executed.
As an innovation leader, how do you de-risk product design? Adopting the proper design thinking approach, along with a culture that embraces prototyping and rapid iteration, can improve time to market while reducing the capital and human costs of product development. Learn how in this ebook.
Download the E-book
About Ward Andrews
For over 20 years, as Founder and CEO of Drawbackwards, a user experience and software product agency, Ward has dissolved complexity and delivered simplicity for customer experience and software product teams globally. His multi-million dollar firm works with hundreds of the world’s biggest brands including: American Express, Choice Hotels, Blue Cross Blue Shield, Sony, Intel, General Dynamics, Insomniac Games, GoDaddy and Willis Towers Watson. He is part of the Honors Faculty at Arizona State University. His design, brand and software projects have garnered Addy, Prisma and Emmy awards.
For Over 20 Years Drawbackwards Has Been Trusted By Top Companies
