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Employee wellness drives business success when it goes beyond perks and pay. Engaged, creative, and supported employees are more productive, more profitable to their organisations, and far less likely to walk out the door. The way to get there is through prescriptive personal development, consistent coaching, and daily affirmations that align individual goals with company values.
What is Driving the Great Resignation?
We're in the middle of a well-documented phenomenon. Some are calling it the "great resignation." Others feel it may be more of a "great reshuffle."
No matter what you call it, companies are struggling to attract and retain workers. In August 2021, 4.3 million Americans (nearly 3 percent of the entire workforce) voluntarily left their positions.
What has so many people asking themselves, "Should I quit my job?"
On the surface, many are sick of working crappy jobs for stagnant wages, and they're using the current pandemic environment to demand more. But there's also something deeper and more personal going on. People are rethinking how and why they work. They're seeking more meaning in their lives and, by association, in their careers.
They want:
- Room for more creativity
- Relief from constant physical, mental, and emotional stress
- Opportunities to grow personally and professionally, learn new skills, and try things they've always wanted to do
- To be treated like the well-rounded, multi-faceted, complex humans they actually are, not just another cog in the wheel
Why Does Employee Engagement Lead to Better Business Outcomes?
Engaged and creative employees are happy employees, and they are the key to getting things done.
A 2012 Adobe survey of 5,000 adults from around the world revealed a "global creativity gap" in five of the world's largest economies. The research showed 8 in 10 people feel that unlocking creativity is key for economic growth, and nearly two-thirds feel it's valuable for society. But only 1 in 4 feel they're living up to their own creative potential.
Executive leadership teams give lip service at global town hall meetings to taking risks and fostering creative thinking, but that doesn't match most workers' day-to-day reality. According to the Adobe survey, people spend on average only 25% of their time creating at work, while 75% of respondents said they're under growing pressure to be more productive.
A Gallup analysis of employee engagement statistics from the last three decades showed that organisations in the top quartile of employee engagement scores had:
- More than 18% higher productivity
- 23% higher profitability
than organisations in the bottom quartile.
And a survey of 50,000 employees found that engaged employees are 87% less likely to leave a company.
Just think about the people you rely on to provide professional services in your life. Aren't the best, most efficient, and reliable people the ones who also seem the happiest in their jobs? Don't they have flexibility and room to be creative and think outside the box to help you solve your problems? Haven't they been at their work and with their company for a long time? Wouldn't you be sad to see them go?
Then why aren't we spending more time and resources thinking about how our employees feel in their work?
How Can You Close the Creativity and Engagement Gap?
The answer is what we call the UX of Personal Development.
Employees act differently when they can see their own personal progress and how it contributes to the bigger picture. That's why we designed and built a platform that takes your company values and frames them around the work (and personal development) of your employees.
We originally built Design.org to help individuals create happiness in their lives. Now we've taken those same UX principles and technology to create a holistic, custom approach to corporate employee wellness that empowers your team to do their best work.
It's built on three fundamental principles.
Principle 1: Prescriptive Guidance for Personal Improvement
"You can't really know where you are going until you know where you have been." -- Maya Angelou, poet and civil rights activist
First, employees need to determine where they want to be in their personal and professional lives so they can see how to get there and track their progress.
Our carefully designed self-assessment reveals important insights about each individual's current mental and emotional states. Employees set specific goals and evaluate where they are relative to those goals.
As they retake the assessment every month (which takes only 5 minutes to update) they can see and track their progress in real time. Additional questions can be added and customised to highlight company-specific values and emphasise focus areas for each individual employee or job role.
Principle 2: Daily Communication and Coaching to Foster Self-Awareness
"If you don't know where you are going, you'll end up someplace else." -- Yogi Berra, catcher for the New York Yankees
"A good coach can change a game. A great coach can change a life." -- John Wooden, Hall of Fame basketball coach
Positive outcomes don't just magically happen overnight. They take regular discipline, practice, and coaching to take root and change habits and behaviours.
That's why we plot the results of each individual's self-assessment against our innovative Egg Framework. It maps an individual's progress through five stages of creative development: hope, belief, action, purpose, and happiness.
It's based on the idea that if you crack an egg to let a chick out, the chick will die. If you want the chick to live, you have to let the chick crack itself out of the egg.
Employees receive daily messages tailored to their specific needs and core company values. Starting with where they are in the Egg Framework, we send the messaging they need in order to develop the persistence and strength to escape their egg and unleash their creativity.
Principle 3: Encouraging Affirmations for Boosted Morale
"Knowing yourself is the beginning of all wisdom." -- Aristotle
Positive affirmations are proven to improve traits such as stress management, physical wellness, and feelings of self-worth. More than just trite sayings on a poster hanging on a manager's wall, consistent and well-timed affirmations can help employees break free from negative thought patterns, release fears that hold them back, and discover new habits and skills that can move them forward in their lives and careers.
"The greatest weapon against stress is our ability to choose one thought over another." -- William James, the father of American psychology
Employees can choose from one of our curated affirmation packs (creativity, leadership, etc.) or create their own, sent at custom times and frequencies throughout the day. These affirmation packs are centred around the idea that our thoughts help create our happiness, and our happiness leads us to success.
Business success doesn't necessarily lead to employee satisfaction and happiness. But employee satisfaction does lead to business success.
"Happy employees ensure happy customers. And happy customers ensure happy shareholders, in that order." -- Simon Sinek, author and speaker
What Does a Holistic Employee Wellness Program Actually Look Like?
As with everything we do at Drawbackwards, we approached the problem of employee wellness by first drawing backwards to the source of the problem.
We're in a world where it's no longer enough to talk about the value you deliver to shareholders. Employees expect companies to be accountable for their impact on the environment, the social structures they build and support, and how they approach the personal and career development of the people who work for them.
They also expect real-time, custom communications that speak to their individual goals and needs, not just another company-wide email extolling the value of their benefits package or touting company values.
In response to those fundamental needs, we created an employee wellness platform and program that delivers positive affirmations and daily messages that align with company values while also speaking to individual motivations. And it can all be delivered through Slack, email, text message, or other workspace platforms that meet employees where they are throughout their day.
We're consistently adding community and supplemental resources too, including an online community group with a Design.org moderator and a library of activities to guide creative thinking in the workplace.
Our goal is not just to make your business more successful. We can do that with our standard UX/UI research, design, and development services. Our goal with Design.org and this employee wellness platform is to ensure your employees have everything they need to succeed. Because there's no more important contributing factor to success than happiness.
Ready to empower your employees to find their key to happiness? Let's talk about how we can set them up for success.
FAQ
What is employee wellness and why does it matter for business success? Employee wellness refers to the overall mental, emotional, and physical wellbeing of your workforce. It matters because engaged, healthy employees are more productive, more creative, and 87% less likely to leave, directly improving profitability and reducing costly turnover.
What is the Egg Framework in Design.org's employee wellness platform? The Egg Framework maps an individual's personal development through five stages: hope, belief, action, purpose, and happiness. The concept is that real growth has to come from within, just like a chick that must crack its own egg to survive. Daily coaching messages guide employees through each stage.
How does a self-assessment tool help with employee engagement? A monthly self-assessment gives employees visibility into their own progress against personal and professional goals. When people can see where they are and where they're heading, they become more motivated, more self-aware, and more aligned with the work they're doing.
How can positive affirmations actually improve workplace performance? Research shows that consistent, well-timed affirmations improve stress management, physical wellness, and self-worth. The Design.org platform lets employees choose curated affirmation packs or build their own, delivered through the tools they already use, helping break negative thought patterns and build forward momentum.
What is causing the great resignation and how can companies respond? Employees aren't just leaving for better pay. They're leaving because they feel burned out, uncreative, and unseen as whole people. Companies that respond with genuine personal development support, not just another all-hands meeting about values, are the ones that will attract and keep the talent they need.
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