Enterprise Digital Transformation Starts Here

Large enterprises know they need to transform digitally -- 94% already have a strategy in place. But having a strategy and executing it are two very different things. That's where agencies like Drawbackwards come in: we're the task force that large consulting firms rely on to drive real results for their clients, combining behavioral insight, meaningful experience design, and the human expertise that AI simply can't replicate.

What Is Enterprise Digital Transformation?

Digital transformation means integrating technology into every area of a business -- AI, machine learning, cloud infrastructure, automated processes, and data analytics -- all in service of delivering a better customer experience.

According to a survey of more than 800 executives across the UK and US by Kin + Carta, 94% of large enterprises have a digital transformation strategy, and 75% of business leaders believe transformation is necessary within the next 12 months.

The same survey found that 94% of senior leaders report tech anxiety in their organizations. The more disruptive the technology, the higher the concern.

So how do business leaders move forward when the pace of change is outrunning their confidence? They turn to large management consulting firms for fresh ideas. But those firms don't always have a team of highly-skilled digital experts ready to hit the ground running.

That's where Drawbackwards comes in.

How Does Drawbackwards Support Large Consulting Firms?

We're the task force that large consulting firms rely on to drive real results for their clients. For more than 20 years, we've helped companies of all sizes deliver meaningful experiences. We know how to integrate with existing teams, learn the business, and develop powerful solutions.

Here are three core ways we help large consulting agencies deliver enterprise-level digital transformation for their clients.

How Do You Surface Behavioral Insights That Drive Better Business Decisions?

Most organizations struggle to build a truly customer-centric business -- not because they lack good intentions, but because surfacing the right data to drive good decisions is genuinely hard.

A large, complex organization can have hundreds or thousands of customer touchpoints. Data and analytics teams can only provide so much support at that level of complexity. You need experts who know how to transform complex data into actionable insights.

A single customer can traverse many departments and processes through a lifetime of interactions. Our Drawbackwards team digs into what customers think, feel, hear, and see across each of those interactions. We extract behavioral insights, show businesses the gaps in their customer journey, and then help specific teams and departments map those gaps and connect their processes to the rest of the business.

It's one thing to be capturing real-time data. It's a completely different thing to make sense of that data and understand customer behavior at a deeper level so you can make better decisions.

What Does It Take to Build Experiences That Actually Delight Customers?

For more than 20 years, we've been creating and designing meaningful experiences across the full spectrum of industries. We've helped businesses decide what to build, when, and why -- and determine what it will take to deploy fixes and release new features fast.

Along the way, we've learned that great experiences don't start and end with great designers -- though we have our share of those. Great experiences that delight customers come from deep insights. You need to build systems and processes that bridge the gap between the physical and digital worlds.

What's the use of creating a pretty interface if you're not solving problems for customers?

Before we even get to designs, we ask:

• Does the business empathize with its customers?
• Is the organization able to extract insights that help it anticipate needs?
• Can it respond to those needs in an agile and meaningful way?
• Is there a commitment to fostering a culture of continuous improvement?
• Does it have a digital infrastructure to help it listen, learn, and make better decisions faster?

If you want to reach every customer with engaging, personalized content, deliver account-based experiences based on their past behavior, and drive business growth -- you have to be willing to invest in the infrastructure to make it happen.

What Can Human Experts Do That AI Can't?

It feels like AI is taking over the world. But along with that rapid transformation comes high anxiety, especially among business leaders. Everybody is offering the promise of reducing complexity through machine learning and automation. But most leaders feel the technology is moving too fast to keep up.

No matter how sophisticated AI seems, it can't (yet) replace the knowledge, experience, and instincts of people. It can't police how it fits into the regulatory landscape. It can't determine how much of a threat it may become to cybersecurity and data privacy.

To be clear, we're not against AI. We use AI tools to provide the first layer of our analysis or to find trends in data. Then we use our human experience to translate that into meaningful experiences for other humans. At the end of the day, machine learning can't do that the same way.

Anybody who has played with those online visual tests knows that people can still sense when they're seeing something created by a robot. There's a soul missing from those images. When you're trying to deliver meaningful experiences, soulless content won't cut it.

Here's what AI still can't do:

• Read between the lines to understand why a customer moved from one channel to another or abandoned a process
• Lead a product team or business unit through a collaborative workshop to build team camaraderie and trust
• Create custom solutions based on specific business requirements

We improve team productivity by combining the automation promise of AI with the customization expertise of professionals who have spent decades crafting experiences that work for customers and the business. We adapt AI to fit the needs of the business -- rather than expecting the business to adapt to the limitations of AI.

For businesses using AI to boost and simplify their content supply chains, we help them interpret their AI-powered insights to learn not only what performs best, but also why. As AI plays an increasingly central role in customer interactions, teams with expertise like Drawbackwards are going to be crucial in interpreting and fine-tuning performance to maintain quality control.

Drawbackwards Has Your Back

We've been around the block long enough to know that we can't promise the world to large multinational companies. What we can do is get into the details and push rapid progress on specific projects and initiatives while keeping an eye on the bigger picture.

We're the team that allows big consultancies to deliver transformative solutions to their clients and achieve faster results. We give a shot in the arm to consultancies -- put a personal face on their efforts and build confidence by showing how our solutions have worked for other businesses over time.

We offer big firms the expertise they might not otherwise be able to provide to business executives anxious about the rapid pace of change in technology.

Let's talk about how we can partner together to deliver the digital transformation that businesses need and want.

Frequently Asked Questions

What does Drawbackwards actually do for enterprise clients? Drawbackwards works alongside large consulting firms as a specialist task force. We deliver behavioral research, experience design, and AI-informed strategy that helps enterprises close the gap between their digital transformation goals and real-world execution.

How is Drawbackwards different from a large management consulting firm? Large consulting firms bring strategy and big-picture thinking. Drawbackwards brings the skilled digital specialists who dig into the details, integrate with existing teams, and drive execution on specific projects. We're the people behind the people getting the credit.

Why do so many enterprise digital transformation efforts stall? Most stall because organizations struggle to surface the right data, build the right infrastructure, or translate customer insights into action. Having a transformation strategy is not the same as having the expertise to implement it.

How does Drawbackwards use AI in its work? We use AI tools as a first layer of analysis -- to find trends in data and surface patterns. Then our team applies human judgment to translate those findings into meaningful experiences. We adapt AI to fit the needs of the business, not the other way around.

What industries does Drawbackwards work with? We've delivered meaningful experiences across the full spectrum of industries for more than 20 years, working with companies of all sizes on everything from customer journey mapping to full-scale digital transformation initiatives.