12 Competencies of UX Design
What skills do you look for in a UX designer and, more importantly, a great one?
In this ebook, we cover the foundational UX skills that great designers employ on the job, every single day. Some are technical skills (like interface design and prototyping), while others are soft skills (like creating value and selling UX). The ability to balance both sides is a great designer’s secret sauce, and the key to producing impactful experiences for users and businesses alike.
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About Ward Andrews
For over 20 years, as Founder and CEO of Drawbackwards, a user experience and software product agency, Ward has dissolved complexity and delivered simplicity for customer experience and software product teams globally. His multi-million dollar firm works with hundreds of the world’s biggest brands including: American Express, Choice Hotels, Blue Cross Blue Shield, Sony, Intel, General Dynamics, Insomniac Games, GoDaddy and Willis Towers Watson. He is part of the Honors Faculty at Arizona State University. His design, brand and software projects have garnered Addy, Prisma and Emmy awards.
For Over 20 Years Drawbackwards Has Been Trusted By Top Companies
