MyID.com, Acquired by Experian

A Fast Road from Idea to Acquisition

Brand Strategy / App UI & UX Design / Website Design / Visual Design / Social Media Marketing / Mobile Product Strategy

An 8-Month Sprint Toward Acquisition

SafetyWeb, a fast-growing startup, had a concept for a new identity management tool called MyID, but they needed help getting it to market—and doing it fast. SafetyWeb had their own user experience team who understood how much design would directly impact the product’s success, but they were overloaded with other work. That’s when they approached Drawbackwards to collaborate with their in-house team, get real results quickly and lead them down the path to acquisition.

“Drawbackwards’ transformed our ideas into a real, market-ready product in just a few months and directly contributed to our company getting acquired by Experian.”

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Acquisition

Paved the way for a fast acquisition by Experian

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Speed

Went from concept to launch within weeks

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Consistency

Created a consistent experience at every touchpoint, from the product, to the marketing website, to social media

From Ideas on Paper to Real Product Within Weeks

At the time, MyID was just a few bulleted ideas on paper, so we started by embedding with SafetyWeb’s internal UX team to plan out the product. We held several collaborative product strategy sessions to understand business requirements and map how users would go through the app’s flow and complete their tasks. Then, we used a rapid design sprint process to turn our ideas into sketches, protoypes and a real product within weeks.

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Turning a Product Strategy into Reality

With the concept solidified and the product roadmap planned out, our team began designing the MyID app, marketing website and social outposts. Every step of the process was a joint effort between Drawbackwards and SafetyWeb so we could move quickly, make adjustments on the fly and launch as fast as possible.

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Marketing That’s Just as Powerful as the Product Design

Post-launch, we continued working with the company on MyID’s social media marketing, creating a custom Facebook gateway page to build brand awareness and drive people to their website. With our assistance, SafetyWeb found a true product design partner who could help solve problems, create elegant user experiences, and produce fast results that led to an acquisition by Experian.

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