A Fast Road from Idea to Acquisition
Product Development & Collaboration
At the time, MyID was just a few bulleted ideas on paper, so we started by embedding with SafetyWeb’s internal UX team to plan out the product. We held several collaborative brainstorming sessions to understand business requirements and map how users would go through the app’s flow and complete their tasks. Then, we used a rapid design sprint process to turn our ideas into sketches, protoypes and a real product within weeks.
App & Website Design
With the concept solidified and the product roadmap planned out, our team began designing the MyID app, marketing website and social outposts. Every step of the process was a joint effort between Drawbackwards and SafetyWeb so we could move quickly, make adjustments on the fly and launch as fast as possible.
Social Media Marketing
Post-launch, we continued working with the company on MyID’s social media marketing, creating a custom Facebook gateway page to build brand awareness and drive people to their website. With our assistance, SafetyWeb was able to find a true design partner for their UX team that could help develop their product, design rich online experiences and produce fast results that led to an acquisition by Experian.