Insomniac Games
Boosting Engagement with Addicting Design

  • UI & UX Strategy
  • Website Design
  • Email Design
  • Social Engagement Strategy
  • Website & Email Development

Building a Gathering Place for Gamers

With a new game launching in the near future, Insomniac Games wanted to redesign their website to provide a consistent experience and serve as a hub for their fans. With Drawbackwards’ help, Insomniac was able to launch a new site just in time for the game release and their annual community day. The goals of building registrations with their community and dramatically increasing fan engagement were achieved.

Insomniac Games Design Process & Design Principles - Home Page | Drawbackwards in Phoenix & San Francisco

Planning & Information Architecture

After outlining goals for the website, our team collaborated with Insomniac’s Art Director, Brand and Community Managers to discuss the best ways to tell their story and interact with their community. Then, we worked together to map out the new website’s content and brainstorm unique ways to build up their fan base and keep people on the site longer.

Discovery & Design

With the sitemap and user flow charts complete, we began creating wireframes for the site and working with Insomniac’s art team on the visual design. Throughout the design process, we added hidden surprises, like discovering cool characters and earning an exclusive new Playstation theme, that players could unlock as they watched videos, participated in the fan forum and interacted with the site.

Insomniac Games Design Process & Design Principles - Details | Drawbackwards in Phoenix & San Francisco

Development & Launch

Drawbackwards completed design and development in time for the new site to launch in conjunction with a new game release. We also worked with Sony to integrate the Playstation Network into the Insomniac site so players could log in and compare their game statistics with others in the Insomniac community. This integration, along with the sleek design and a few surprises, led to a huge increase in fan engagement and site registration.

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  • Brand Strategy
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  • Website Design
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  • Brand Strategy
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