Boosting Engagement with Addicting Design
Planning & Information Architecture
After outlining goals for the website, our team collaborated with Insomniac’s Art Director, Brand and Community Managers to discuss the best ways to tell their story and interact with their community. Then, we worked together to map out the new website’s content and brainstorm unique ways to build up their fan base and keep people on the site longer.
Discovery & Design
With the sitemap and user flow charts complete, we began creating wireframes for the site and working with Insomniac’s art team on the visual design. Throughout the design process, we added hidden surprises, like discovering cool characters and earning an exclusive new Playstation theme, that players could unlock as they watched videos, participated in the fan forum and interacted with the site.
Development & Launch
Drawbackwards completed design and development in time for the new site to launch in conjunction with a new game release. We also worked with Sony to integrate the Playstation Network into the Insomniac site so players could log in and compare their game statistics with others in the Insomniac community. This integration, along with the sleek design and a few surprises, led to a huge increase in fan engagement and site registration.