Our UI/UX team plugged into SafetyWeb’s internal design and development workflow and sprint teams to collaborate on product planning and design of the web-based software application experience. Drawbackwards served as a 3rd party partner to infuse fresh ideas, disciplined creative thinking, polished user interface screen design and iterative refinement over an 8-month product roll-out. From collaborating on user stories, to refining business objectives and writing marketing copy, Drawbackwards assisted in crafting and elaborating upon the product’s planned objectives. Our team drafted up user scenarios and detailed flows through important customer tasks. We wireframed application screens, notification and interaction states, settings menus and alert modules. Drawbackwards designed a polished visual design on both the user interface and marketing sides of the product presentation. Upon successful launch of, SafetyWeb was acquired by Experian in the Fall of 2011.