Humshakal Website - Profile
Humshakal iPhone App - Splash Screen
Humshakal iPhone App - Welcome Screen
Humshakal iPhone App - Matches
Humshakal iPhone App - Camera
Humshakal Facebook App - Profile

Drawbackwards audited an early build of this facial recognition based social platform. By identifying the core needs of the audience and community building goals of the founders, Drawbackwards re-invented the entire app experience. To target the India market and focus the app’s reach, the Humshakal name (look-alike in Hindi) and brand identity design was born. Once a brand personality and visual design direction was established, Drawbackwards helped define the user experience on the web community interface, in a mobile app and then re-imagined the product again as a Facebook application to drive more effective and viral community growth.