Drawbackwards provided product development strategy, copywriting, defined the user interface and web application experience from the ground up. Gapnote is an app to preserve memories. By placing memories on a visible timeline, a different experience is created. With time, life’s events are placed in a context where relationships, location and social circles are easier to navigate and relate to. Drawbackwards created an interface design that is both usable and illustrative, creating a fun, friendly environment to share and interact within. Facebook has recently deployed it’s own timeline, further validating the choice to leverage a social timeline presentation.