Drawbackwards consulted with Evo Swim School on developing a brand dedicated to developing a child’s ability to swim. A progression of swimmer development levels and a culture of learning and achievement were created and communicated throughout Evo’s classes, facility walls and website. Drawbackwards designed icons and informational signage representing each milestone in a young swimmer’s development. A new website was created to celebrate swimmer graduation from each developmental level, to register new swimmers for classes, to rank well in local search results and to share The Evo Way with parents and the community. Since launching the program and site, Evo has expanded to 4 locations and continues to experience strong growth.