Drawbackwards consulted with The Center for the Study of Race and Democracy, planning a new website to launch the center on campus at ASU. Starting with strategic meetings, various audiences and center goals for each audience were defined. The desired user experience of each audience type was prioritized and planned into every interaction and entry point into the site. Drawbackwards designed and implemented the site as a custom Drupal 7 CMS installation allowing the CSRD to self-manage every aspect of the site. Brand guidelines, email communications templates, brochures and other materials were also design to support the Center’s launch.